Industry Solutions

Website Analytics for Healthcare

Healthcare websites handle sensitive information — provider directories, symptom checkers, patient portals, and appointment booking. Google Analytics tracks individual user journeys with cookies, which raises HIPAA concerns when visitors are also patients. StatFast provides the traffic data healthcare organizations need without creating individual user profiles that could be linked to protected health information.

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Analytics challenges for healthcare organizations

Traditional analytics tools weren't built for your industry.

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HIPAA's strict requirements around protected health information (PHI) make Google Analytics a compliance risk when visitors browse symptom-related or condition-specific pages

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Healthcare marketing teams need traffic data for provider pages and service lines, but GA4 requires technical expertise that marketing staff don't have

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Cookie consent banners on healthcare sites erode patient trust, especially when the site asks for sensitive health information

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Multi-location health systems need analytics across dozens of location pages without complex GA property structures

How StatFast helps healthcare organizations

Simple, actionable insights tailored to your needs.

HIPAA-conscious analytics

No individual user tracking, no cookies, no IP address storage. Aggregate data only — no risk of creating records that could be linked to patient health information.

Provider page performance

See which provider profiles, service line pages, and location pages attract the most visitors. Optimize your web presence based on patient interest.

Patient trust

No cookie banner means patients aren't immediately confronted with tracking disclosures when visiting your healthcare site.

Simple for marketing teams

Healthcare marketing staff can check traffic data without IT support. No custom reports, no analytics training — just clear numbers.

"Our compliance team spent three months trying to make Google Analytics work within HIPAA guidelines. StatFast was approved in one meeting because it doesn't create individual user profiles."

J
Jennifer Walsh
CMO, Riverside Health Network

Ready to ditch the complexity?

Join healthcare organizations using analytics that actually make sense.

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