GA4 wasn't built for Ghost. Here's what goes wrong.
Ghost's built-in GA integration is being deprecated in favor of first-party analytics, leaving publishers in a transition gap
GA4's content metrics (sessions, events, engagement) don't map well to what writers care about — simple pageview counts per article
Cookie consent popups interrupt the clean reading experience Ghost themes are designed to deliver
GA's 45KB script degrades the fast load times Ghost is known for, especially on Ghost(Pro) hosted sites where you can't optimize caching
Built for speed, simplicity, and privacy.
Add to your Ghost theme's default.hbs — or use Ghost's built-in code injection in Settings
See exactly which posts are getting read and where traffic is coming from, without marketing jargon
Privacy-first approach aligns with Ghost's mission of independent, user-respecting publishing
Sub-1KB script keeps your publication fast, which improves reader retention and SEO rankings
Add StatFast to your Ghost project with one snippet.
All the insights. None of the bloat.